A reasonable article, but I have my qualms with it. While it's true that the best time to spend on PR is when it's cheap (in the tradition of buy low, sell hig

A reasonable article, but I have my qualms with it. While it's true that the best time to spend on PR is when it's cheap (in the tradition of buy low, sell high), and that happens during a recession, it's not the last thing one should cut. If you got caught with your mouth open, PR is down there next to other low priorities, like design and marketing. So, to summarize, if you see a recession coming, save your PR and marketing money for when it hits.