They should have made it a game and promoted it as a game. Games are already social platforms (and were even before social media with MMOs and such). Whatever i

They should have made it a game and promoted it as a game. Games are already social platforms (and were even before social media with MMOs and such). Whatever it is, it will be running on a 3d client that is basically a game, and it looks like one, so marketing it as something novel was a misstep, imho. Alternatively, if they wanted this for work, the effort should have gone in its usability for everyday tasks, instead of uncanny valley cartoon avatars for meetings. It's going to be a long time before VR is good enough to truly substitute face to face IRL meetings, so making it a priority is solving a non-existent problem half-way. I think the ergonomics of the UI, and endless potential of virtual spaces for everyday work is more of a pressing need.