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I think “always” is a bit extreme. google was created to be a useful search engine. adwords came later

• GeekyBear 4y ago
  Even after ads appeared, there was a period in which the ads you saw were based on the search keywords you typed in and not on relentless spying on every facet of your life.
  • permo-w 4y ago
    yeah I remember watching a fairly congratulatory documentary on British TV about how they did it. they put a lot of thought into making sure it wasn’t intrusive or inappropriate. that was obviously back in the Don’t be Evil days. it’s all gone to shit now