Not too ironic I think, more common than not. I wish I had a box of nickels for every feature that cost $100k+ to implement that ended up being a dead end (i.e

Not too ironic I think, more common than not. I wish I had a box of nickels for every feature that cost $100k+ to implement that ended up being a dead end (i.e., sales benefit never materialized) or, even more commonly, the benefit materialized and was less than $100k and resulted in a feature that required continued maintenance and ongoing support cost forever.