If you dig into the numbers of the taxi market you'll learn that this market had very low margins even before Uber "disrupted" it (certain local markets exclude

If you dig into the numbers of the taxi market you'll learn that this market had very low margins even before Uber "disrupted" it (certain local markets excluded). Good for me that I realized this before I focussed on this "obvious" and tempting market with my own company. The only real disruption Uber delivered was that it got rid of the employees every taxi company has and convinced many people that driving for them is a win (although often this is not true, if you consider all expenses). Certainly there is some small efficiency gains through the app and disrupting some nonsense regulations (e.g. here in Germany a taxi has to return to its station before it can pick up a new passenger). But the major part is the employee trick. Maybe they bet on the self-driving cars, but they sold ATG and so this can't be part of their plan.