4 ms·
I think this makes sense from a business perspective. Social media is actually a surprisingly hard business to make money at - look at Twitter. It's only the su
by SilverBirch 4y ago
I think this makes sense from a business perspective. Social media is actually a surprisingly hard business to make money at - look at Twitter. It's only the superscale businesses that make good money - Facebook, Youtube, Tiktok. And the dynamic is that because these businesses are primarily making money through marketing they need to keep a fairly neutral brand in order to retain an advertiser friendly platform. So what's the alternative? The WashPo business model - find a wealthy benefactor who believes in the mission to fund it.
It doesn't necessarily have to be super expensive to run what is essentially a forum, especially if it's not going to hit massive scale. The only problem is that I don't think owning these platforms will give the kind of cultural relevance that these wealthy far-right types are chasing. So at some point they're going to lose interest and then you're back to the business model problem.
- mikkergp 4y agoI think the problem is that twitter is attractive _because_ of who is on it. Journalists, liberals. The goal isn't really to permit free speech, it's to make certain ideas and values more palatable in our society. There's no point of buying a big platform if you can't attract/retain the people you're trying to influence.