Because it’s about partnership on an adventure, and that requires trust. Compare with the other partnership scenario that people are more familiar with: finding

Because it’s about partnership on an adventure, and that requires trust. Compare with the other partnership scenario that people are more familiar with: finding a romantic partner, and accomplishing something together like raising a family. Founding a company and taking it to success is in many ways more challenging, risks as much emotional damage if things don’t go right, has a much much higher failure rate, a much less refined cultural playbook, and almost no help from biology. I conjecture that the business playbook typically being transactional makes healthy founding relationships further hard. Doing things together is a fundamentally human thing, but conventional “startup advice” can often get in the way. There’s also probably something to the fact that people are raised to obey institutional rules & roles as individuals rather forming fruitful collaborations and partnerships.