Highlighting people/props the first time they appear and/or if they should be especially prominent, and key actions. E.g. notice how in the second example Dope

Highlighting people/props the first time they appear and/or if they should be especially prominent, and key actions. E.g. notice how in the second example Dopey is only all-caps the first time, not when he is mentioned again 2 sentences later. And "FIRES" is highlighted, but "ejects", "turns to" are not.