There is always a current pain in every business, or they would not need employees and could replace all operations with AI and robots. It's the promise given b

There is always a current pain in every business, or they would not need employees and could replace all operations with AI and robots. It's the promise given by the comfort of removing the pain and the increased power and acceleration of their business is what business people want. Marketing is explaining the problem and educating about the solution. Advertising is raising awareness. Sales is convincing individual customers to spend money. This is difficult to scale but is sometimes necessary. When possible, automate sales and marketing in pleasant, self-service SaaS apps and work legitimate influencers to advertise. Specialized B2B Fortune 500 solutions usually need sales. SMB B2B apps usually shouldn't try to scale using salespeople because the ROI isn't there.