> Airlines discount tickets at the last minute. That's because flying an empty seat around doesn't make any money. > Magazines sell ad space at a steep discoun

> Airlines discount tickets at the last minute. That's because flying an empty seat around doesn't make any money. > Magazines sell ad space at a steep discount the day before it goes to press. Same reason. > Stores have clearance sales. Again, same reason. You did not acknowledge or address KerrAvon's point at all. > And so on. No landlord in his right mind would leave half a building vacant if he can get a paying tenant in. Of course they would, and both KerrAvon and TFA explain why: ) The company had been seeking occupancy levels of 97% or 98% in markets where it was a leader, Winn said. But when it began using YieldStar, managers saw that raising rents and leaving some apartments vacant made more money. ) “Initially, it was very hard for executives to accept that they could operate at 94% or 96% and achieve a higher NOI by increasing rents,” Winn said on the call, referring to net operating income. The company “began utilizing RealPage to operate at 95%, while seeing revenue increases of 3% to 4%.” Plenty of companies avoid large sales or clearances as a policy because it damages their ability to sell at inflated rates.