I imagine this terminology was also carefully chosen as a trendy word that would catch the audience’s attention as a “mass media in-joke”. In 1984, the kind of

I imagine this terminology was also carefully chosen as a trendy word that would catch the audience’s attention as a “mass media in-joke”. In 1984, the kind of person who read Newsweek would certainly know term “yuppies”, there was a bit of a panic in that time period about all these young folks moving to cities and then gentrifying neighborhoods with their high-paying jobs (typically in finance). Of course, it was precisely the yuppies who Apple needed to buy the Mac, what with their disposable income and progressive attitude toward technology. Funny enough, Newsweek’s final cover of 1984 declared the year to be “The Year of the Yuppie”: https://www.artworkarchive.com/profile/the-doonesbury-collector/artwork/newsweek-year-of-the-yuppie https://www.artworkarchive.com/profile/the-doonesbury-collec... The term peaked shortly after the time of this ad, as shown here in Google ngrams viewer: https://books.google.com/ngrams/graph?content=Yuppies&year_start=1970&year_end=2019&corpus=26&smoothing=3&direct_url=t1%3B%2CYuppies%3B%2Cc0 https://books.google.com/ngrams/graph?content=Yuppies&year_s...