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Is this a fact? I know that Ogilvy & Mather did a lot of famous work for IBM, while Apple's main agency was Chiat/Day for years, if not decades since at least 1
by Cockbrand 4y ago
Is this a fact? I know that Ogilvy & Mather did a lot of famous work for IBM, while Apple's main agency was Chiat/Day for years, if not decades since at least 1983. Chiat/Day created the iconic "1984" TV ad as well as the "Think Different" campaign, among lots of other famous Apple ads.
There's a great book "Chiat/Day - the first twenty years" with a lot of ads for Apple and other brands.
- Anon4Now 4y agoI was curious about the sales impact of the 1984 ad, so I did a little googling. It turns out you're right (see [1] and [2]). Steve Hayden created the 1984 ad while at Chiat-Day. He later went on to work for Ogilvy, so that's probably where the mis-attribution came from. What's interesting is that he's the same person who created the Lemmings ad a year later. The 1984 ad resulted in a huge boom in sales. The Lemmings ad did just the opposite. Apple closed a bunch of plants and had a big layoff. Then Jobs left Apple. weird turn of events. [1] https://en.wikipedia.org/wiki/Steve_Hayden#From_first_jobs_to_Steve_Jobs_(1969%E2%80%931994) https://en.wikipedia.org/wiki/Steve_Hayden#From_first_jobs_t... [2] https://www.forbes.com/sites/allenstjohn/2012/02/02/the-super-bowl-ad-that-almost-killed-apple/?sh=719ed87e488b https://www.forbes.com/sites/allenstjohn/2012/02/02/the-supe... Edit: fixed typos
- deleted 4y ago[deleted]
- samcheng 4y agoYou're right; I'm sorry to have spread disinformation! Looks like Apple switched from Chiat/Day to BBDO in 1986. Around the same time Steve Hayden made the same move... and Steve Hayden didn't move to Ogilvy until 1994.