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Worth reading "Ogilvy on Advertising" if you're into this stuff. I know Ogilvy & Mathers (famous advertising firm) had Apple as an account in the mid 80s.

Cockbrand 4y ago
Is this a fact? I know that Ogilvy & Mather did a lot of famous work for IBM, while Apple's main agency was Chiat/Day for years, if not decades since at least 1983. Chiat/Day created the iconic "1984" TV ad as well as the "Think Different" campaign, among lots of other famous Apple ads. There's a great book "Chiat/Day - the first twenty years" with a lot of ads for Apple and other brands.
- Anon4Now 4y ago
  I was curious about the sales impact of the 1984 ad, so I did a little googling. It turns out you're right (see [1] and [2]). Steve Hayden created the 1984 ad while at Chiat-Day. He later went on to work for Ogilvy, so that's probably where the mis-attribution came from. What's interesting is that he's the same person who created the Lemmings ad a year later. The 1984 ad resulted in a huge boom in sales. The Lemmings ad did just the opposite. Apple closed a bunch of plants and had a big layoff. Then Jobs left Apple. weird turn of events. [1] https://en.wikipedia.org/wiki/Steve_Hayden#From_first_jobs_to_Steve_Jobs_(1969%E2%80%931994) https://en.wikipedia.org/wiki/Steve_Hayden#From_first_jobs_t... [2] https://www.forbes.com/sites/allenstjohn/2012/02/02/the-super-bowl-ad-that-almost-killed-apple/?sh=719ed87e488b https://www.forbes.com/sites/allenstjohn/2012/02/02/the-supe... Edit: fixed typos
- deleted 4y ago
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- samcheng 4y ago
  You're right; I'm sorry to have spread disinformation! Looks like Apple switched from Chiat/Day to BBDO in 1986. Around the same time Steve Hayden made the same move... and Steve Hayden didn't move to Ogilvy until 1994.
rchaud 4y ago
I have Ogilvy on Advertising, found it cheap at a used book store. The book is worthwhile for all the examples of real ads done by his agency. The writing itself is nice, but hugely out of date, as it describes a pre-internet, largely brand and image-driven approach to creative ads.

Cockbrand 4y ago

Is this a fact? I know that Ogilvy & Mather did a lot of famous work for IBM, while Apple's main agency was Chiat/Day for years, if not decades since at least 1983. Chiat/Day created the iconic "1984" TV ad as well as the "Think Different" campaign, among lots of other famous Apple ads. There's a great book "Chiat/Day - the first twenty years" with a lot of ads for Apple and other brands.

Anon4Now 4y ago
I was curious about the sales impact of the 1984 ad, so I did a little googling. It turns out you're right (see [1] and [2]). Steve Hayden created the 1984 ad while at Chiat-Day. He later went on to work for Ogilvy, so that's probably where the mis-attribution came from. What's interesting is that he's the same person who created the Lemmings ad a year later. The 1984 ad resulted in a huge boom in sales. The Lemmings ad did just the opposite. Apple closed a bunch of plants and had a big layoff. Then Jobs left Apple. weird turn of events. [1] https://en.wikipedia.org/wiki/Steve_Hayden#From_first_jobs_to_Steve_Jobs_(1969%E2%80%931994) https://en.wikipedia.org/wiki/Steve_Hayden#From_first_jobs_t... [2] https://www.forbes.com/sites/allenstjohn/2012/02/02/the-super-bowl-ad-that-almost-killed-apple/?sh=719ed87e488b https://www.forbes.com/sites/allenstjohn/2012/02/02/the-supe... Edit: fixed typos
deleted 4y ago
[deleted]
samcheng 4y ago
You're right; I'm sorry to have spread disinformation! Looks like Apple switched from Chiat/Day to BBDO in 1986. Around the same time Steve Hayden made the same move... and Steve Hayden didn't move to Ogilvy until 1994.

rchaud 4y ago

I have Ogilvy on Advertising, found it cheap at a used book store. The book is worthwhile for all the examples of real ads done by his agency. The writing itself is nice, but hugely out of date, as it describes a pre-internet, largely brand and image-driven approach to creative ads.