"The first is that dating sites typically don't care about people actually finding a good partner, because there's a negative economic incentive for it. If you

"The first is that dating sites typically don't care about people actually finding a good partner, because there's a negative economic incentive for it. If you find your perfect man/woman, you won't come back to the site and keep paying." Dating sites that think like this are in no actual danger of having their users fall in love. It's hard enough even for well intentioned sites to set up enjoyable dates, let alone ones that lead to marriage. If anyone actually had a dating service that worked so well they were losing users due to excessive happy relationships, that would just mean they weren't charging enough to get in: Imagine what people would pay for a service where 30% of all users end up with the love of their life within a year. Hell, imagine the marketing value of having large numbers of satisfied couples going around telling people they met on a particular site.