What I object to, at least, is that GA could ignore incognito mode users, but doesn't. Yes, other ad networks might still get incognito users' data, but they'r

What I object to, at least, is that GA could ignore incognito mode users, but doesn't. Yes, other ad networks might still get incognito users' data, but they're not the biggest spy company on Earth, Google is. It's misleading that they collect data on both ends of the HTTP call, and have a feature called "Incognito mode" that only affects one end. I don't see the difference between that and, say, Coke selling a product called "Diet Coke" that just has regular coke in it. A disclaimer reading "Warning: this is just regular coke," might make it legal but it's still messed up, and I wouldn't blame someone for trying their luck in the courts over it.