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I especially like what is being printed out: In America, the "Yuppies" -- Young Urban Professionals -- are having babies at an unprecedented rate. And literall

I especially like what is being printed out: In America, the "Yuppies" -- Young Urban Professionals -- are having babies at an unprecedented rate. And literally nothing is too good for these infants of the affluent. In fact, they're called Gourmet Babies! So we propose to offer traditional Yuppie foods -- sushi, pasta salads, brie cheeses, etc. -- in baby food form. That business model work work today. Say what you will about Apple, they really know their target demographic.

thaumasiotes 4y ago
> That business model work work today. I'm not sure the opening premise is true: >> In America, the "Yuppies" -- Young Urban Professionals -- are having babies at an unprecedented rate.
- deleted 4y ago
  [deleted]
- TheSpiceIsLife 4y ago
  Today this would likely be unprecedentedly low.
FPGAhacker 4y ago
huh. I guess I never knew what yuppies was short for. Dinks I understood to be "double income, no kids."
- lostlogin 4y ago
  Ahh, that’s better sounding than the Sitcom lifestyle. Single Income, Two Children, Oppressive Mortgage.
  - DoctorOW 4y ago
    I've never heard that before. That's fantastic.
pixelmonkey 4y ago
I imagine this terminology was also carefully chosen as a trendy word that would catch the audience’s attention as a “mass media in-joke”. In 1984, the kind of person who read Newsweek would certainly know term “yuppies”, there was a bit of a panic in that time period about all these young folks moving to cities and then gentrifying neighborhoods with their high-paying jobs (typically in finance). Of course, it was precisely the yuppies who Apple needed to buy the Mac, what with their disposable income and progressive attitude toward technology. Funny enough, Newsweek’s final cover of 1984 declared the year to be “The Year of the Yuppie”: https://www.artworkarchive.com/profile/the-doonesbury-collector/artwork/newsweek-year-of-the-yuppie https://www.artworkarchive.com/profile/the-doonesbury-collec... The term peaked shortly after the time of this ad, as shown here in Google ngrams viewer: https://books.google.com/ngrams/graph?content=Yuppies&year_start=1970&year_end=2019&corpus=26&smoothing=3&direct_url=t1%3B%2CYuppies%3B%2Cc0 https://books.google.com/ngrams/graph?content=Yuppies&year_s...
- cercatrova 4y ago
  And today, Apple still caters to that market, only now the yuppies are from Silicon Valley or work in tech.
jhbadger 4y ago
That sort of thing carried over into Jobs' next company NeXT. Look at the left hand page (linked below) and zoom in. It's a press release for a new (fictional) blues album that would appeal to the "hip" audience NeXT was hoping to target. https://archive.org/details/NeXTSTEP_User_Guide_1994/page/n3/mode/2up https://archive.org/details/NeXTSTEP_User_Guide_1994/page/n3...

thaumasiotes 4y ago

> That business model work work today. I'm not sure the opening premise is true: >> In America, the "Yuppies" -- Young Urban Professionals -- are having babies at an unprecedented rate.

deleted 4y ago
[deleted]
TheSpiceIsLife 4y ago
Today this would likely be unprecedentedly low.

FPGAhacker 4y ago

huh. I guess I never knew what yuppies was short for. Dinks I understood to be "double income, no kids."

lostlogin 4y ago
Ahh, that’s better sounding than the Sitcom lifestyle. Single Income, Two Children, Oppressive Mortgage.
- DoctorOW 4y ago
  I've never heard that before. That's fantastic.

pixelmonkey 4y ago

I imagine this terminology was also carefully chosen as a trendy word that would catch the audience’s attention as a “mass media in-joke”. In 1984, the kind of person who read Newsweek would certainly know term “yuppies”, there was a bit of a panic in that time period about all these young folks moving to cities and then gentrifying neighborhoods with their high-paying jobs (typically in finance). Of course, it was precisely the yuppies who Apple needed to buy the Mac, what with their disposable income and progressive attitude toward technology. Funny enough, Newsweek’s final cover of 1984 declared the year to be “The Year of the Yuppie”: https://www.artworkarchive.com/profile/the-doonesbury-collector/artwork/newsweek-year-of-the-yuppie https://www.artworkarchive.com/profile/the-doonesbury-collec... The term peaked shortly after the time of this ad, as shown here in Google ngrams viewer: https://books.google.com/ngrams/graph?content=Yuppies&year_start=1970&year_end=2019&corpus=26&smoothing=3&direct_url=t1%3B%2CYuppies%3B%2Cc0 https://books.google.com/ngrams/graph?content=Yuppies&year_s...

cercatrova 4y ago
And today, Apple still caters to that market, only now the yuppies are from Silicon Valley or work in tech.

jhbadger 4y ago

That sort of thing carried over into Jobs' next company NeXT. Look at the left hand page (linked below) and zoom in. It's a press release for a new (fictional) blues album that would appeal to the "hip" audience NeXT was hoping to target. https://archive.org/details/NeXTSTEP_User_Guide_1994/page/n3/mode/2up https://archive.org/details/NeXTSTEP_User_Guide_1994/page/n3...