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Also a sucker for this kind of advertising. Advertising used to have a lot more copy. I have a book full of this stuff from Taschen called, appropriately, “The

Also a sucker for this kind of advertising. Advertising used to have a lot more copy. I have a book full of this stuff from Taschen called, appropriately, “The Copy Book.”

pcurve 4y ago
The copy heavy ad style also seemed to have influenced Korean PC magazine ads in 1980s https://www.comworld.co.kr/news/articleView.html?idxno=48910 https://www.comworld.co.kr/news/articleView.html?idxno=48910 80s was really exciting time for PC because it was pre-mainstream. You savored everything that you can about it, including ad copies. Good times.
- rl3 4y ago
  You might like Ted Nelson's Junk Mail Cartons: https://archive.org/details/tednelsonjunkmail https://archive.org/details/tednelsonjunkmail
ghaff 4y ago
As I recall (it's been years), David Ogilvy's Confessions of an Ad Man has a bunch of examples of this. Yes, a lot of advertising used to be very copy heavy and that's almost disappeared (or at least migrated to other forms like content marketing).
boraoztunc 4y ago
Book noted, thanks. I also enjoy reading: How to Create Advertising That Sells Ad by David Ogilvy [1972] https://borakaizen.medium.com/how-to-create-advertising-that-sells-ad-by-david-ogilvy-1972-a1b4af7b848c https://borakaizen.medium.com/how-to-create-advertising-that...