It's kinda genius because then when the regulations are proposed that would actually make an impact in the industry, the company leaders can be like "see? This

It's kinda genius because then when the regulations are proposed that would actually make an impact in the industry, the company leaders can be like "see? This is just virtue signalling like those awful paper straws! And we'll have to pass the costs on to you, our customers! You don't want that, right?"