This. I went on the home page and didn't get the concept till I looked at the Kickstarter page. You should put a big illustration on the front page that shows

This. I went on the home page and didn't get the concept till I looked at the Kickstarter page. You should put a big illustration on the front page that shows 1.) how the personal cloud powers the photo sharing and 2.) how this differs from the walled gardens of Facebook and other sites.