What's interesting here is the Google is both a browser vendor and an ad network, if you select incognito you are talking to the browser but I think it's at lea

What's interesting here is the Google is both a browser vendor and an ad network, if you select incognito you are talking to the browser but I think it's at least plausible that the company ought to honor that request on ad network side of the house. This would at least create an interesting incentive to split apart businesses and keep them competitive rather than consolidating.