Trust Me, I'm Lying by Ryan Holiday talks a bunch about how much of outrage about movies and music has actually been intentionally manufactured by guerilla mark

Trust Me, I'm Lying by Ryan Holiday talks a bunch about how much of outrage about movies and music has actually been intentionally manufactured by guerilla marketers in order to promote the product to edgy teens wanting to purchase a controversial product that their stuffy conservative parents hate. I wouldn't be completely shocked if some of the initial outrage about Jihad Rehab was triggered by a shrewd marketer, similarly how marketers would tip off the Tucker Max movie screenings to feminist organizations around campuses in the hopes that they would call for a cancellation. Doubt we'll ever see the evidence for that though.