Summary: - Google Chrome won't track you in Incognito mode. - Google Analytics javascript (if added by the webmaster to their site) will track you in any mode

Summary: - Google Chrome won't track you in Incognito mode. - Google Analytics javascript (if added by the webmaster to their site) will track you in any mode. So the lawsuit is saying, "Google promised us that Incognito would let us browse privately, but Google is still tracking us". To me, they're really muddying the waters here, because clientside Chrome doesn't track you, but, doubleclick on a website, will still track you. According to this lawsuit, Google's biggest sin is saying "Now you can browse privately..." but when you open Chrome Incognito it clearly says "Your activity might still be visible to websites/employer/ISP" Kind of a weak case for the plaintiff, and a weak article (engineers joked about the icon? and wanted to change the name? It's definitely a shitty name but this article makes it sound like this a smoking gun.)