> Websites, though, can still use analytics APIs, including things like Google Analytics, to track you within that Incognito Mode session. They may also be abl

> Websites, though, can still use analytics APIs, including things like Google Analytics, to track you within that Incognito Mode session. They may also be able to correlate you by, for example, matching your IP address. Well, that’s kind of what breaks intuition about it. Compare to a burner phone. People expect that eg calling the same place with the same number will tip off the recipient that you’re the same person. But what if every business fed a voice analysis profile of everyone caller to a central database — without keeping a voice recording, of course — and associated each one with a number. And imagine it was cheap for some people to access this database. That would kind of break most people’s expectations of a burner phone. But that’s basically what websites can do. So even if you know the general structure of how websites and Incognito work, you might still fail to appreciate how unhelpful the anonymization is.