Good question in a way, but I think the answer is that the article misrepresents the issue in order to pander better. The issue is that incognito mode is only

Good question in a way, but I think the answer is that the article misrepresents the issue in order to pander better. The issue is that incognito mode is only for the browser itself - they can’t force the sites/services you use while in incognito mode to change what they do.