3 ms·A List Apart: Design Choices Can Cripple a Website10 points by jamongkad 19y agokingnothing 19y agoI could be alone, but I think that version B looks terrible compared to the others. What's the reason that it sells better than A?brlewis 19y agoThe minor copy changes made the pitch more persuasive, leading to more sales. Looks matter, but words matter more.jamongkad 19y agoAmen!