Marketing channels. B2C apps want to upsell, especially the freemium ones, so they hire more UX designers to get people to click the right buttons and get enga

Marketing channels. B2C apps want to upsell, especially the freemium ones, so they hire more UX designers to get people to click the right buttons and get engaged. Game companies sell by their looks, so they hire more UI designers. Companies like Atlassian hire more tech people, because only another tech person can sell a technical product. Crypto tends to have very niche uses. Sometimes so niche that even the founders don't understand it. So a good writer is needed to explain the value proposition to a layman.