As a current tech journalist AND entrepreneur, I can definitely see your point regarding TechCrunch. Our mentions in "buzzier" publications got us a huge strike

As a current tech journalist AND entrepreneur, I can definitely see your point regarding TechCrunch. Our mentions in "buzzier" publications got us a huge strike in interest with about zilch market fit. This writer's suggestions, however, really apply well to trade and niche press journalists, too. The right mention in the right publication is worth tens of thousands or hundreds of thousands of dollars, and it's much more about whether they reach your market rather than whether you've heard about them. And yes, it's literally hundreds: I get about 300 pitches a day (a lot of them are "robopitches" that go out only semi-personalized), and his advice is key for making your story standout.