I'm going off the 2021 numbers, 667 pounds/capita/annum. I'll confess I was too lazy to pull up the calculator app and get ~18% increase. This wasn't due to a c

I'm going off the 2021 numbers, 667 pounds/capita/annum. I'll confess I was too lazy to pull up the calculator app and get ~18% increase. This wasn't due to a conscious consumer boycott, people just decided that drinking milk is kinda gross (see: McPoyle) A better example to illustrate your point might be the grape boycotts of the 1960s, when Cesar Chavez/Dolores de la Huerta/UFW & company successfully appealed to the American working man to boycott (specifically California) grapes until the growers agreed to basic labor rights. In any case, my point is that industry/the powers that be aren't actually to blame, as evidenced by their readiness to cancel the season. As this is most likely caused by climate change, we should be boycotting the fossil fuel industry, if only we could