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They have not flopped. They are extremely popular among vegetarians. They flopped as "meat substitutes" because they are not in fact meat substitutes and never
by nerdponx 4y ago
They have not flopped. They are extremely popular among vegetarians.
They flopped as "meat substitutes" because they are not in fact meat substitutes and never were. They are flavored soy protein. They are junk food. Absolutely nothing like lab-grown meat or any other kind of meat, in neither form nor function nor nutritional value.
- dieselgate 4y agoSaying they’re absolutely nothing like meat in form or nutritional value doesn’t make sense to me - the Whopper and Impossible Whopper are basically the same item. An impossible patty has very similar fat/protein content to a beef (80/20) patty but with more carbohydrates (beef having none). Impossible patties seem a legitimate meat substitute for those who choose to purchase them.
- nerdponx 4y agoCounting macronutrients is a pretty poor way of comparing foods. They have different amino acids, fats, trace minerals, and vitamins, and are digested differently in the body. They don't even smell the same or behave the same when cooking. This isn't some kind of pro-meat screed, either. It's just not true that they are equivalent culinarily or nutritionally. They are a pretty good approximation of beef, but they're not the same. If the Whoppers seem the same, it's because Whoppers are junk food, and Impossible meat is kind of just vegan junk food.