>> some analyses show that in the US, Gen Z have about 86% less buying power than Baby Boomers did at the same age Looks like in the analysis they cite for thi

>> some analyses show that in the US, Gen Z have about 86% less buying power than Baby Boomers did at the same age Looks like in the analysis they cite for this statistic, census data from the "Current Population Survey" (CPS) is used for incomes. That's going to understate buying power for Gen Z considerably since that income data leaves out many transfer payments. The Earned Income Tax Credit for one, which is a big part of spending for low income households with children. The EITC wasn't introduced until the oldest boomers were 30, and it was much smaller when it was first introduced. There are many other transfer payments that the census data leave out that either didn't exist for the boomers when they were young, or that are much larger now. The CPS income data simply does not have the ability to answer the questions, "How much buying power does Gen Z have?" or "How does buying power compare across generations".