Maybe he clicked 5x more because he wanted even more information.... or maybe the basic info that he was looking for is now hidden in a very shitty location th

Maybe he clicked 5x more because he wanted even more information.... or maybe the basic info that he was looking for is now hidden in a very shitty location that was intentionally made hard to find in order to generate more clicks and the user was super mad the entire time. Either way, the manager gets a bonus for extra engagement that quarter. Went to McDonald for the first time in a year and used the touchscreen to order. I had to dismiss over 7 popups, including a few that look like they were internally trying to get drunk people to accidentally order more (eg. cancel bottom from the previous popup is aligned with an extra order on the next one). It made the process a lot more panful than the minimalist interface they had before, but I'm sure a group of people got praised for it internally.