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How much more money is an app user worth, compared to a web user? It must be substantial, as sites like yelp are actually unusable on mobile web, as they const
by _tom_ 4y ago
How much more money is an app user worth, compared to a web user?
It must be substantial, as sites like yelp are actually unusable on mobile web, as they constantly try to install the app.
It seems like it's better to lose a customer than to have them on web.
- jasec57322 4y agoInstalled apps have lots more stable monetisation options (e.g: getting paid to load an sdk which runs a proxy), and not to mention they can more easily scoop-up alot more data. Most of the claims companies like Reddit make about security/anti-spam benefits is simply not true. Once you require user to create an account/login it makes no real difference. Everything you need for the frontend can be done with JS, HTML & CSS, and the apps themselves on ios/android are nearly-always just that. As for losing customers, I need to use Reddit to make Google effective - and Reddit knows this. They have a massive amount of power to force mobile users to use an app if they wish to. Given it comes with massive revenue-potential, why wouldn't they?
- squeaky-clean 4y agoIt's also much more difficult to get an adblocker working to block apps. I'd bet the majority of Reddit's users have an adblocker extension installed on their browser, but a very small percentage have system-wide or network-wide adblockers.
- spinlock 4y agoBeing on the homescreen increases DAU/MAU by about 50%. Push notifications increase DAU/MAU by multiples. Those are the killer features for social media. I'd also assume that the walled garden of the app store cuts down on a lot of bots/other shenanigans going on.