https://www.anandtech.com/show/10325/the-nvidia-geforce-gtx-1080-and-1070-founders-edition-review/24 https://www.anandtech.com/show/10325/the-nvidia-geforce-gtx

https://www.anandtech.com/show/10325/the-nvidia-geforce-gtx-1080-and-1070-founders-edition-review/24 https://www.anandtech.com/show/10325/the-nvidia-geforce-gtx-... History... the GTX 1070 was a pinch better than the previous generation GTX 980 Ti; cost ~$429 (MSRP $379). The GTX 1080 was maybe 20-25% faster still, ~$699 (MSRP $599). The RTX 2080 was launched as the top card (September 2018), with the Ti and Super coming later. It wasn't until last generation (September 2020) where Nvidia introduced the x090 naming, and with an eye-watering $1499 price. The initial 10GB RTX 3080 had an MSRP of $699.