What you are saying is completely valid if you are comparing the prices between two physical stores in the same general area. The problem (which may or may not

What you are saying is completely valid if you are comparing the prices between two physical stores in the same general area. The problem (which may or may not be an actual problem) is that the overhead of operating a store that allows browsing demands the price to not be competitive against amazon (if you are defining not competitive as 10% more expensive). This will only become an increasing problem as more people do what is discussed in the article. Best Buy will have to handle all of the foot traffic for both their own sales and for Amazon sales, that will lower their conversion rates which means they have to have an even higher markup which will drive more people to buy online and so on. At some point the store will go out of business and you won't even be able to pay the $10 extra to be able to physically compare products even if you wanted to.