There's a lot of innovation in technology for online fitting of shoes and clothes. There's a company using the kinect to create a virtual mirror so you can see

There's a lot of innovation in technology for online fitting of shoes and clothes. There's a company using the kinect to create a virtual mirror so you can see how clothes will look on you. There's a company that asks you the model and size of a shoe that fitted you great ,and enables you find great fitting shoes online.There's a similar company for jeans. There's a company that ask you a few measurements and show you how a wearing the clothing item will look on you. They built a special robot that generate many human forms, and used it to photo the clothing item in all available sizes. There are also business solutions to this. Zappos, for example solved it simply by a great service and a great return policy. Amazon is just betting those solutions(in clothing and elsewhere) will be "good enough" , not perfect. I think it's a reasonable bet.