> The software will put (some hard, some soft) limits on the kinds of things that will be posted, and the kinds of posts that will be seen. These choices will a

> The software will put (some hard, some soft) limits on the kinds of things that will be posted, and the kinds of posts that will be seen. These choices will affect the emotional tenor of the experience of using it in a very directly McLuhan-y way. True. Being neutral is a nice goal, but unachievable. Every choice has a color, some dull, some bright, but colored nonetheless.