You nailed it with the "writing for Forbes" comment, and it is indeed a little hyperbolic, but consider: even the small corner coffee roaster now needs to compe

You nailed it with the "writing for Forbes" comment, and it is indeed a little hyperbolic, but consider: even the small corner coffee roaster now needs to compete with a small coffee-plus-software operation like http://tonx.org http://tonx.org (which does have excellent coffee, by the way...)