3 ms·
This guy seems kinda full of himself. Although I suppose that comes with the territory when hundreds of people are constantly begging him to give them a bit of
by jordanb 15y ago
This guy seems kinda full of himself. Although I suppose that comes with the territory when hundreds of people are constantly begging him to give them a bit of attention.
But I also think that the importance of the "tech press" is often overemphasized by startups. I was involved in a company a bit ago that spent a great deal of energy chasing after the TechCrunch coverage, when in fact its target customers were middle-aged middle-america types, who don't read TechCrunch.
Granted, the tech media may help just about any company get funding. But then, I imagine having plenty of customers is going to look better to investors than TechCrunch coverage.
- morisy 15y agoAs a current tech journalist AND entrepreneur, I can definitely see your point regarding TechCrunch. Our mentions in "buzzier" publications got us a huge strike in interest with about zilch market fit. This writer's suggestions, however, really apply well to trade and niche press journalists, too. The right mention in the right publication is worth tens of thousands or hundreds of thousands of dollars, and it's much more about whether they reach your market rather than whether you've heard about them. And yes, it's literally hundreds: I get about 300 pitches a day (a lot of them are "robopitches" that go out only semi-personalized), and his advice is key for making your story standout.