3 ms·
As someone who has been doing PR for a startup for over 2 years, this article was spot on. The only point I'd bring up is that the author is speaking from the p
by startupstella 15y ago
As someone who has been doing PR for a startup for over 2 years, this article was spot on. The only point I'd bring up is that the author is speaking from the perspective of a local tech beat. Getting the attention of national reporters is much more difficult and takes a lot of effort before you have any news at all. PR is a lot of work...which most startups don't realize.
- mpclark 15y agoOne more point -- just a little one -- is "don't pitch a journalist and then refer him/her to a story recently published by a competitor publication for the details."