This is an ingenious move by Bezos & co. Not only do they train consumers to price-shop using Amazon (which usually beats brick & mortars), but they gain a tre

This is an ingenious move by Bezos & co. Not only do they train consumers to price-shop using Amazon (which usually beats brick & mortars), but they gain a treasure trove of information on their competitor's holiday pricing. I'd hate to be a competitor Amazon takes seriously.