THis largly comes from growth asiprations, while traditional family business usually try to find balance between growth and conservatism. The Startups backed by

THis largly comes from growth asiprations, while traditional family business usually try to find balance between growth and conservatism. The Startups backed by investors, who fund them for growth accelerate significantly without base or processes and therefore there are high chances to falter. Also traditional family business has human touch where employees are treated like a family and therefore there is loyalty, lesser pay expectations etc Vs startup pay, Esop Expectations and making in to millionare club on the employee side.