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Being contrarian about landing pages is just a popular HN meme at this point... Front and center: Streamline issues, sprints, and product roadmaps. A huge i

by warent 4y ago

Being contrarian about landing pages is just a popular HN meme at this point... Front and center: Streamline issues, sprints, and product roadmaps. A huge image of a board that looks similar to JIRA. Then scroll down slightly. Front and center: Built for your keyboard - Fly through your tasks with rapid-fire keyboard shortcuts for everything.

oxff 4y ago
I got a "so what" effect in under 1.5 seconds from opening the website which resulted into me ctrl+w'ing my ass out of it. If your landing page is like this it just blows.
- cercatrova 4y ago
  What do you mean by a "so what" effect? Not sure I've heard that phrase before used in the context of an effect.
  - thangngoc89 4y ago
    This is very popular in academic world. “So what” effect usually means so what is the point of this paper/website/articles? After the reader have read the whole thing from top to bottom.
- warent 4y ago
  it's possible for two things to be simultaneously true: you're not the target market, and the landing page doesn't "blow"
kumarvvr 4y ago
> Streamline issues, sprints, and product roadmaps. How about - Software that simplifies work management for teams
- intev 4y ago
  At this point you are grasping at straws. Your initial point was: > What is this product anyway? It's extremely clear what their product is, and scrolling just a little immediately gives you an idea of how they are trying to differentiate. Your current suggestion is a simple copy change that's very slightly different from the original.
kirso 4y ago
When people say contrarian, it means it became mainstream :) For every single post of product announcement there is a comment bitching about `value prop`. I agree sometimes marketing messages are terribly written. Look at the Obsidian thread from yesterday. Similar complaints. However... all it takes is just to scroll. There is a screenshot which takes 60% of the homepage screen that shows an issue tracker. Cmon folks, we can do better.

by warent 4y ago

oxff 4y ago

I got a "so what" effect in under 1.5 seconds from opening the website which resulted into me ctrl+w'ing my ass out of it. If your landing page is like this it just blows.

cercatrova 4y ago
What do you mean by a "so what" effect? Not sure I've heard that phrase before used in the context of an effect.
- thangngoc89 4y ago
  This is very popular in academic world. “So what” effect usually means so what is the point of this paper/website/articles? After the reader have read the whole thing from top to bottom.
warent 4y ago
it's possible for two things to be simultaneously true: you're not the target market, and the landing page doesn't "blow"

kumarvvr 4y ago

> Streamline issues, sprints, and product roadmaps. How about - Software that simplifies work management for teams

intev 4y ago
At this point you are grasping at straws. Your initial point was: > What is this product anyway? It's extremely clear what their product is, and scrolling just a little immediately gives you an idea of how they are trying to differentiate. Your current suggestion is a simple copy change that's very slightly different from the original.

kirso 4y ago

When people say contrarian, it means it became mainstream :) For every single post of product announcement there is a comment bitching about `value prop`. I agree sometimes marketing messages are terribly written. Look at the Obsidian thread from yesterday. Similar complaints. However... all it takes is just to scroll. There is a screenshot which takes 60% of the homepage screen that shows an issue tracker. Cmon folks, we can do better.