I don't understand why they can't apportion a reasonable amount (30%?) of cards for people who are willing to send in actual ID and want to buy a card at retail

I don't understand why they can't apportion a reasonable amount (30%?) of cards for people who are willing to send in actual ID and want to buy a card at retail so that at least there is some effort to beat the scalpers who are going to immediately charge 2X on ebay