Does this "wearing down the shopper" really work on a significant portion of people? I've basically always gone through the labyrinth for fun, and then just pic

Does this "wearing down the shopper" really work on a significant portion of people? I've basically always gone through the labyrinth for fun, and then just pick up the one or two items I'd noted down from the website from the warehouse area... It's also funny that they use TfL signage as the "gold standard", because tube stations do actually take you on longer than necessary paths (for better circulation at busy times I think, to try and avoid streams of people going opposite directions to clash, so it takes people going one way through a longer circuit to avoid it). If you know where to go you can actually take shortcuts at many stations and get out quicker.