The default state for the consumer is: “it’s a car, it doesn’t require cell service” If zipcar put a huge banner prior to checkout saying that you will not be

The default state for the consumer is: “it’s a car, it doesn’t require cell service” If zipcar put a huge banner prior to checkout saying that you will not be able to access the car if you don’t have cell service, I bet a lot of people would think twice, which is why they don’t, which is what makes it shitty