I think he's saying that startups now have one word noun names, like "lever" or something (that's also a soap mind) and so some sentences might ambiguously use

I think he's saying that startups now have one word noun names, like "lever" or something (that's also a soap mind) and so some sentences might ambiguously use a company's name. The hint I'd look for is the absence of the word "the" preceding the word.