4 ms·

I think men still consume this type of media, it is just available in japanese and other asian media rather than in american productions. Also in weird interne

I think men still consume this type of media, it is just available in japanese and other asian media rather than in american productions. Also in weird internet subcultures and memes.

StanislavPetrov 4y ago
Thank god for films and media made before 2016.
- CharlesW 4y ago
  I guess you haven't seen Top Gun: Maverick or The Northman, to mention a couple movies from this year?
  - majormajor 4y ago
    Much ink has been spilled on how the feature films that see broad release are more dominated by blockbusters than ever before - where "blockbuster" tends to mean "violent conflict resolved by blowing shit up or punching or shooting things into submission." Is that "virile" or "masculine?" It's not not those things. Where is this universe where, to use the first example from the article's top image, Maximus from Gladiator would no longer be presented as a hero by Hollywood? (Not that the article is even about that, OP here clearly didn't read much)
sho_hn 4y ago
[flagged]
aehae3hq234yh 4y ago
Anecdotally this matches my own observations. Men realize that most American media is pandering to minority interests these days and will keep doing so because they'll boycott if they're not catered to. Men don't have a generic "men" movement besides the lgbt though which is great if you're a white trans man (sorry, woman) but otherwise it's kind of useless. So it's easier to just go where the culture isn't stale.
enragedcacti 4y ago
I don't think the piece is suggesting that the west isn't making this media or that men aren't consuming it. The piece is about cultural values and it clearly feels that many of the values of "Virility" are alive and well but not joined under a single term: > What’s striking, reading this plangent eulogy for virilitas, is how much virility nevertheless remains at the center of male culture. Spend some time with a stack of men’s magazines and you’ll find that male identity is still a negotiation between discipline and vigor. Men still have special respect for a man who dominates others by dominating himself. Earlier this year, Under Armour released a new television ad featuring the Olympic swimmer Michael Phelps. The ad alternates between moments of admirable discipline (Phelps lifts weights at the gym, shivers in an ice bath, and falls asleep after a hard day’s workout) and moments of unbridled athleticism (he powers inexorably down the lane). The commercial ends with the company’s slogan, “Rule yourself.” Phelps, with his sculpted muscles and mountain-man beard, embodies virility as Corbin describes it. He has “an amazing control over those organs that, while certainly vigorous, are truly subject to the virile man’s will.”

I think men still consume this type of media, it is just available in japanese and other asian media rather than in american productions. Also in weird internet subcultures and memes.

StanislavPetrov 4y ago

Thank god for films and media made before 2016.

CharlesW 4y ago
I guess you haven't seen Top Gun: Maverick or The Northman, to mention a couple movies from this year?
- majormajor 4y ago
  Much ink has been spilled on how the feature films that see broad release are more dominated by blockbusters than ever before - where "blockbuster" tends to mean "violent conflict resolved by blowing shit up or punching or shooting things into submission." Is that "virile" or "masculine?" It's not not those things. Where is this universe where, to use the first example from the article's top image, Maximus from Gladiator would no longer be presented as a hero by Hollywood? (Not that the article is even about that, OP here clearly didn't read much)

sho_hn 4y ago

[flagged]

aehae3hq234yh 4y ago

Anecdotally this matches my own observations. Men realize that most American media is pandering to minority interests these days and will keep doing so because they'll boycott if they're not catered to. Men don't have a generic "men" movement besides the lgbt though which is great if you're a white trans man (sorry, woman) but otherwise it's kind of useless. So it's easier to just go where the culture isn't stale.

enragedcacti 4y ago

I don't think the piece is suggesting that the west isn't making this media or that men aren't consuming it. The piece is about cultural values and it clearly feels that many of the values of "Virility" are alive and well but not joined under a single term: > What’s striking, reading this plangent eulogy for virilitas, is how much virility nevertheless remains at the center of male culture. Spend some time with a stack of men’s magazines and you’ll find that male identity is still a negotiation between discipline and vigor. Men still have special respect for a man who dominates others by dominating himself. Earlier this year, Under Armour released a new television ad featuring the Olympic swimmer Michael Phelps. The ad alternates between moments of admirable discipline (Phelps lifts weights at the gym, shivers in an ice bath, and falls asleep after a hard day’s workout) and moments of unbridled athleticism (he powers inexorably down the lane). The commercial ends with the company’s slogan, “Rule yourself.” Phelps, with his sculpted muscles and mountain-man beard, embodies virility as Corbin describes it. He has “an amazing control over those organs that, while certainly vigorous, are truly subject to the virile man’s will.”