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Is it just me or the copywriting is incredibly similar to Apple's when they introduced iPhone 4[1]: "This changes everything. Again" 1. http://www.youtube.com/
by bearwithclaws 15y ago
Is it just me or the copywriting is incredibly similar to Apple's when they introduced iPhone 4[1]: "This changes everything. Again"
1. http://www.youtube.com/watch?v=I1edQuxclUs http://www.youtube.com/watch?v=I1edQuxclUs
- antirez 15y agoI thought exactly the same while reading that text. It is definitely Appleish marketing.
- Void_ 15y agoExcept 37signals didn't change nothing. The only thing about Basecamp is that it's so easy to use. What Apple does is innovation. 37signals just makes things foolproof.
- raganwald 15y ago* only thing about Basecamp is that it's so easy to use.* Goddamn, if I could say that about the apps I write, I could retire happy. Being “easy to use” is an amazing accomplishment for anything, especially project management.
- Void_ 15y agoSure it is, but calling that "reinventing" is unfair to people who actually do something innovative.
- hasanove 15y agoIt reminded me another Apple ad, though surely it is not a copy On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984"
- dirtyaura 15y agoYeah, I thought that it was an ironic homage to the Apple way of launching.