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Most companies selling ads have to do tracking in order to insure their customers are actually getting what they paid for with their marketing campaigns instead
by chaostheory 4y ago
Most companies selling ads have to do tracking in order to insure their customers are actually getting what they paid for with their marketing campaigns instead of having fake bot views. I’m not entirely sure how Apple can avoid that and still appease its ad customers
- anonred 4y agoIt’s easier to fight fraud when you own the entire stack from the hardware, the OS, the App Store, and the SDKs.
- chaostheory 4y agoYou’re not wrong, and I’m definitely an Apple fan at the moment. I just don’t see how they can’t start tracking us if they want their new ads division to succeed. As a customer, I’m a little worried about this new division.