4 ms·

What are the advantages of renaming something that is this globally known/famous? I mean, there must be deeply strategic and tactical business reasons (/s) for

What are the advantages of renaming something that is this globally known/famous? I mean, there must be deeply strategic and tactical business reasons (/s) for such a name change considering the mindshare the current branding has?

Maken 4y ago
It is a different product at this point. They are officially killing the desktop application suite known as Office and migrating everyone to their brand new 365 web portal.
- kbelder 4y ago
  Which is a shame. Their web suite is better than Google's, but nowhere near the capability of their desktop applications. And it never will be.
  - deleted 4y ago
    [deleted]
- josephd79 4y ago
  Where does it say it's killing off the desktop application suite? There is no way Microsoft would kill off their desktop applications. Just a rename.
  - Someone 4y ago
    They’re not killing the desktop apps that users buy perpetual licenses for, but (reading the tea leaves a bit, as, AFAIK, they haven’t explicitly said so) would like to move their customers to the recurring revenues of Office 365, which has the web apps plus, for those who want or need it, native applications.
    - hulitu 4y ago
      Correct would be "Office 365, which has the native applications plus, for those who want or need it, web apps.". The only feature that i use in the web app is "Open in desktop application".
      - anakaine 4y ago
        The Web apps really suck with quite lot for a number of things: - integration with plugins such as endnote. - section breaks. - referencing other internal parts of the same doc. - contents table generation. - creating custom heading styles with custom indentations that are reflective in TOC. - the list goes on. It's obviously a difficult task to take 32 years of development and port it to the browser.
      - josephd79 4y ago
        Exactly what I do.
    - josephd79 4y ago
      I understand now. Yes, I agree. They are definitely trying to get everyone switched to a recurring subscription. Their customers LTV is unlimited at that point, no longer have to wait for people to 'upgrade' ....
addicted 4y ago
Microsoft Office is a strong brand, but the product doesn’t really exist anymore. And the major components of the Office Suite are probably stronger brands by themselves (Word, Excel, PowerPoint). That being said I don’t expect colloquial usage of the term to go away.

Maken 4y ago

It is a different product at this point. They are officially killing the desktop application suite known as Office and migrating everyone to their brand new 365 web portal.

kbelder 4y ago
Which is a shame. Their web suite is better than Google's, but nowhere near the capability of their desktop applications. And it never will be.
- deleted 4y ago
  [deleted]
josephd79 4y ago
Where does it say it's killing off the desktop application suite? There is no way Microsoft would kill off their desktop applications. Just a rename.
- Someone 4y ago
  They’re not killing the desktop apps that users buy perpetual licenses for, but (reading the tea leaves a bit, as, AFAIK, they haven’t explicitly said so) would like to move their customers to the recurring revenues of Office 365, which has the web apps plus, for those who want or need it, native applications.
  - hulitu 4y ago
    Correct would be "Office 365, which has the native applications plus, for those who want or need it, web apps.". The only feature that i use in the web app is "Open in desktop application".
    - anakaine 4y ago
      The Web apps really suck with quite lot for a number of things: - integration with plugins such as endnote. - section breaks. - referencing other internal parts of the same doc. - contents table generation. - creating custom heading styles with custom indentations that are reflective in TOC. - the list goes on. It's obviously a difficult task to take 32 years of development and port it to the browser.
    - josephd79 4y ago
      Exactly what I do.
  - josephd79 4y ago
    I understand now. Yes, I agree. They are definitely trying to get everyone switched to a recurring subscription. Their customers LTV is unlimited at that point, no longer have to wait for people to 'upgrade' ....

addicted 4y ago

Microsoft Office is a strong brand, but the product doesn’t really exist anymore. And the major components of the Office Suite are probably stronger brands by themselves (Word, Excel, PowerPoint). That being said I don’t expect colloquial usage of the term to go away.